As a sales tool, Sharethrough for Publishers offers several dashboards and reports to help publishers understand what they are selling. But each worked a bit differently, terminology varied report to report, and users found the software frustrating to use.
Sharethrough is a technology company that provides a platform for advertisers and publishers to buy and sell native advertising. This is a new format for promoting content on the internet. It's main goal is to be less interruptive and fit nicely into the site or app that it's on. Above all, Sharethrough aims at improving the user experience of advertising.